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Purpose
:: To establish a peace-oriented company for the purpose of buying
and selling food and beverage products and
services using just trading principles;
:: To empower farmers and their communities develop their natural resources and preserve the environment;
:: To generate profit which will sustain and expand operations in
the context of mutual respect and dignity; and,
:: To support the cause of peacebuilding.
Values
::
Help alleviate the lives of the farmers and their
families;
:: Protect and enhance
the environment;
:: Support the peacebuilders
in the field.
Dream
 The balanced
composition of three triangles bound in a circle—which
represents the half section of a coffee bean (our iconic product)—symbolizes our dreams and aspirations for Mindanao.
The half coffee bean is Mindanao. Our island is typically mountainous and diverse in terrain, rich in
bounty and produce. The three triangles represent the Tri-People
of our beautiful island—Indigenous People, Bangsamoro, Migrants—living in harmony with one another, helping each
other, and caring for the environment.
We see the future of the Tri-People through the lenses of faith,
hope, and love. The Tri-People of Mindanao mutually promotes peace and prosperity so that the
present and the next coming generations will live better lives and will ultimately experience
its calling—Mindanao, the
Land of Promise.
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